UX Website Design & Conversion Rate Optimisation (CRO)

Your website isn’t just a business card — it’s your most powerful sales tool In the trades, word of mouth used to be enough. Now, your future clients are googling you, checking out your site, and making snap decisions in seconds. If your website is slow, clunky, or looks like it was built in 2008, you’re losing work before you even get a chance to quote.
At Novus, we design websites that don’t just look good — they get results. Every site we build is geared towards converting browsers into buyers, built from the ground up with user experience (UX) and conversion rate optimisation (CRO) in mind.

Why it matters

You’re not just in competition with other trades. You’re up against short attention spans and sky-high expectations. People want quick answers, fast-loading pages, and a reason to trust you — instantly.

A well-optimised website means:
  • You rank better on Google
  • Visitors stay longer
  • More of them become paying customers

What’s included in our website builds?

Every site we create is tailored to your business, your goals, and your ideal clients. Here’s what’s under the hood:

UX-Focused Design

We don’t do cookie-cutter. Every layout is designed to guide your visitor naturally towards making an enquiry, booking, or call.

Lightning-Fast Load Times

Speed is everything. Our sites are optimised to load fast on all devices — especially mobiles.

Fully Responsive

From desktop to smartphone, your site will look spot-on and function perfectly.

Conversion Triggers Built-In

Clear calls to action, persuasive messaging, and trust signals (like reviews and guarantees) are placed exactly where they should be.

Connected to the Full Funnel

We plug your site into your CRM, automations, custom forms, and lead magnet — so every visitor is captured, tracked and followed up with.

Real results, not guesswork

This isn’t theory. Our sites are battle-tested in the real world — from sole traders to multi-crew construction firms. We build, test, analyse, and improve so your site doesn’t just sit there — it brings in leads.

Take our client (and my father-in-law): his old site was bringing in the wrong types of jobs (when it was bringing in any at all). After launching his new Novus site, enquiries shot up, quality improved, and now he gets to choose the jobs he wants. Plus, he’s down to 25 hours a week instead of 80.

FAQs

Typically 3–4 weeks. We move fast — and we keep you in the loop every step of the way.
We don’t just build websites — we build marketing machines. Every site is part of a wider system that’s designed to drive leads and conversions.
Absolutely. If your existing site has potential, we’ll refresh and optimise it instead of starting from scratch.
We don’t leave you hanging. Our hosting and optimisation packages mean your site stays fast, secure, and up to date — and we keep tracking results to keep improving.

Let’s turn your website into a lead-generating machine

If your current website isn’t working as hard as you are, it’s time for an upgrade. Book a free strategy call or download our guide to see what a Novus-built site can do for your business.