Privacy Policy

Effective Date: 27 May 2025

1. Introduction

At Novus Marketing AI Ltd. (“we”, “our”, “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

  • Company Name: Novus Marketing AI Ltd.
  • Trading As: Novus Marketing AI
  • Registered Address: The Business Workshop, Wheatcroft Business Park, Edwalton NG12 4DG
  • Company Registration Number: 11124722
  • Email: info@novusmarketing.ai
  • Phone: 0115 647 2045
We provide marketing services and automation systems specifically tailored for UK-based trade and construction companies.

3. What Personal Data We Collect

We may collect and process the following types of personal data:
  • Identity Data: Name, company name.
  • Contact Data: Email address, phone number, postal address.
  • Technical Data: IP address, browser type, operating system, device information.
  • Usage Data: Information about how you use our website and services.
  • Marketing & Communications Data: Your preferences for receiving marketing from us and your communication preferences

4. How We Collect Your Data

We collect data through:
  • Direct interactions: When you contact us, complete forms, request information, or sign up to our services.
  • Automated technologies: Cookies and analytics tools including Google Analytics and Meta Pixel.
  • Third-party integrations: Via our CRM system, Novus Pro AI (a white-labelled version of Go High Level).

5. How We Use Your Data

We use your data to:
  • Provide and manage our services
  • Process and respond to enquiries
  • Deliver relevant marketing and service communications
  • Improve our website, services, and user experience
  • Comply with legal obligations

6. Legal Basis for Processing

We rely on the following legal grounds:
  • Consent: For email marketing and cookie tracking (opt-in only)
  • Contractual Necessity: When you engage our services
  • Legal Obligation: For regulatory compliance
  • Legitimate Interest: For service improvement, business development, and fraud prevention

7. Data Sharing

We may share your personal data with:
  • Service providers and contractors assisting in service delivery
  • Legal or regulatory authorities if required
  • CRM provider (Go High Level) for secure data handling and automation
We do not sell or rent your data to third parties.

8. International Transfers

All data is stored within the UK. Where third-party tools are used (e.g. Go High Level), we ensure UK GDPR-compliant safeguards are in place.

9. Data Security

We implement appropriate security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.

10. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting obligations.

11. Your Rights

You have the right to:
  • Request access to your data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time (for marketing communications)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at info@novusmarketing.ai.

12. Cookies

We use cookies to enhance user experience and track website performance. By using our website, you consent to our use of cookies. You can manage cookie preferences in your browser settings. For more detail, see our Cookie Policy.

13. Changes to This Policy

We may update this policy from time to time. Any changes will be posted here with an updated date. Please check back regularly to stay informed.

14. Contact Us

If you have any questions about this policy or how we handle your data:
  • Email: info@novusmarketing.ai
  • Phone: 0115 647 2045
  • Address: The Business Workshop, Wheatcroft Business Park, Edwalton NG12 4DG