Lead Magnets

Capture the 97% who aren’t ready to book… yet Not everyone who lands on your site is ready to get a quote or schedule a job. In fact, most people are just browsing — trying to figure out who they can trust. That’s where lead magnets come in.
At Novus, we help you create irresistible, high-value content that trades contact info for something genuinely helpful. It’s the perfect way to keep future clients in your pipeline — until they’re ready to buy.

Why it matters

Without a lead magnet, you’re missing out on a massive chunk of traffic. They visit, they leave, and they forget.

With a lead magnet? You build trust, stay in touch, and become their first choice when the time comes.

Lead magnets help you:
  • Grow your email list with warm leads
  • Build credibility by providing value first
  • Create follow-up opportunities through automations

What’s included?

We create, design and launch everything — with zero fluff.

High-Value Content

Think guides, checklists, or “what to expect” PDFs — custom-branded and actually useful.

Strategic Placement

Pop-ups, banners, sticky bars or page embeds — we place them where they convert best.

Integrated Follow-Ups

Once someone downloads your lead magnet, our automations kick in — keeping you top of mind.

A/B Testing

We test titles, images and formats to get the best conversion rates.

FAQs

Something useful, specific, and easy to digest. We’ll advise you on what’s worked for other trades in your niche.
Absolutely. Lead magnets are brilliant for warming up cold audiences through Facebook and Google Ads.
They go into your CRM. From there, we nurture them with automated emails, SMS or WhatsApp messages until they’re ready to book.

Start turning browsers into future buyers

Let’s build a lead magnet your future clients can’t resist. Talk to us today or see live examples