Funnel Optimisation

Get more leads from the traffic you already have Most trade businesses think they need more traffic to get more leads. But often, it’s not about getting more visitors — it’s about making better use of the ones you’ve already got.
That’s where Funnel Optimisation comes in. At Novus, we analyse your full marketing funnel from first click to final booking — identifying exactly where people are dropping off and fixing it fast.

Why it matters

Every ad, every website click, every lead costs money. If your funnel isn’t built and optimised to convert, you’re leaving cash on the table.

With proper funnel optimisation, you can:
  • Lower your cost per lead
  • Improve conversion rates at every step
  • Scale your ads with confidence

What’s included?

We review your entire customer journey and rebuild where needed — using real data, not guesswork.

Funnel Audit

We dig into your site, forms, follow-ups and ads to find the weakest links.

Split Testing (A/B Testing)

We run controlled experiments to test new headlines, layouts, CTAs and offers.

Lead Flow Restructuring

From first ad to final quote — we simplify and streamline the journey to make it seamless.

Live Tracking Dashboard

See how each funnel stage is performing and where to focus your efforts.

FAQs

Websites, lead magnet sequences, ad landing pages, booking flows — anything that leads a customer toward action.
We usually identify and implement quick wins within the first week. Bigger structural changes might take 30 days to test fully.
Not necessarily — but if you are, funnel optimisation will dramatically improve your ROI. We just need relevant and targeted traffic, it doesn’t matter which marketing channel it’s coming from.

Make your funnel a fine-tuned lead machine

Already got traffic but not enough leads? Let’s tighten your funnel and make every click count. Book a Funnel Audit.