Cookie Policy

Effective Date: 27 May 2025
At Novus Marketing AI, we use cookies and similar technologies to enhance your browsing experience, analyse site traffic, personalise content, and assist in our marketing efforts.
This Cookie Policy explains what cookies are, how we use them, and your rights to control their use.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences and actions over time.

2. How We Use Cookies

We use cookies to:
  • Improve the functionality and performance of our website
  • Understand how visitors interact with our site (analytics)
  • Deliver relevant advertising via platforms like Google, Meta (Facebook/Instagram), and LinkedIn
  • Enable embedded services like YouTube and Go High Level forms or widgets

3. Types of Cookies We Use

a) Strictly Necessary Cookies These are required for the website to function and cannot be switched off. They are usually set in response to actions like form submissions or login requests.
b) Performance & Analytics Cookies These cookies help us understand how visitors interact with our website, so we can improve it. We use:
  • Google Analytics to track user behaviour and website performance
  • Hotjar to analyse user interactions (e.g., heatmaps, click tracking)
c) Advertising & Tracking Cookies These cookies allow us to deliver relevant ads and track the performance of our marketing. We use:
  • Meta Pixel (Facebook & Instagram ads)
  • LinkedIn Insight Tag for LinkedIn ads and retargeting
  • Google Ads conversion tracking
d) Embedded Content Cookies These cookies are set by third parties when you view embedded content like videos. We use:
  • YouTube for video content
  • Go High Level (via Novus Pro AI) for CRM forms, booking tools and automation widgets

4. Managing Cookies

You can manage or disable cookies at any time via your browser settings. Most browsers allow you to:
  • View which cookies are stored
  • Delete specific cookies
  • Block all cookies or third-party cookies
Please note: disabling cookies may impact the functionality of our website.

5. Your Consent

When you first visit our website, you will be shown a cookie consent banner. By clicking “Accept” or continuing to browse, you consent to our use of cookies. You can change or withdraw your consent at any time via your browser settings.

6. Contact Us

If you have any questions about our Cookie Policy, please contact: Email: info@novusmarketing.ai Phone: 0115 647 2045 Address: The Business Workshop, Wheatcroft Business Park, Edwalton NG12 4DG