AI (Artificial Intelligence)

Smarter marketing, less manual graft AI isn’t just a buzzword — when used right, it’s a powerful tool that helps you understand your customers, automate your processes, and make better business decisions. At Novus, we embed AI right into your CRM and marketing funnel to give your trade business an unfair advantage.
Whether it’s predicting who’s likely to convert, automatically scoring leads, or sending follow-ups at the perfect time — AI helps you win more work with less effort.

Why it matters

You don’t need to become a tech expert — that’s our job. With AI running in the background, you:
  • Save hours every week
  • Follow up faster and smarter
  • Make data-backed decisions

What’s included?

Our AI tools are built into Novus Pro AI and tailored for real trade businesses.

Smart Lead Scoring

Our AI ranks your leads based on interest, behaviour, and likelihood to book — so you know where to focus.

Timing Optimisation

We analyse open and reply times to send messages when your leads are most likely to engage.

Predictive Analytics

See which ads, funnels and workflows are likely to convert before you spend more money.

Automated Content Suggestions

Our system can recommend email content, social captions or follow-up messages based on past performance.

FAQs

We use real machine learning algorithms that improve over time — it’s smarter than basic automation.
Not at all. We handle the setup — you just benefit from better performance and insights.
Yes. You have full control over what runs automatically.

Put your marketing on autopilot — intelligently

Let AI do the heavy lifting. Discover how it fits into your strategy.