
About Novus
From Pitch to Pipeline
A footballer’s side hustle that turned into a game-changer for UK trades
It all started on the pitch. While I was playing semi-pro football, I spent my downtime helping my tradie team-mates with their websites, SEO and paid ads. Nothing fancy—just a few favours here and there. But every time I helped out, something clicked. They got more enquiries. Better leads. Less stress. I started seeing a pattern, and more importantly, a formula.
The first big win? My father-in-law.
He ran a busy construction company and, like most in the trade, was stuck in the cycle of saying yes to whatever jobs came in—whether they were right or not. Long hours, one project at a time, and no real idea where the next one would come from.Together, we put my system to the test. We built a new site, added a lead magnet, plugged in automation, and launched some well-targeted ads. Fast forward to today? He works just 25 hours a week, has five or six jobs on the go at any given time, and even hired a project manager to handle it all. Game. Changed.
Why I started Novus

