Meet our founder, Alex Pycock and hear about how Novus was born.

About Novus

From Pitch to Pipeline

A footballer’s side hustle that turned into a game-changer for UK trades

It all started on the pitch. While I was playing semi-pro football, I spent my downtime helping my tradie team-mates with their websites, SEO and paid ads. Nothing fancy—just a few favours here and there. But every time I helped out, something clicked. They got more enquiries. Better leads. Less stress. I started seeing a pattern, and more importantly, a formula.

The first big win? My father-in-law.

He ran a busy construction company and, like most in the trade, was stuck in the cycle of saying yes to whatever jobs came in—whether they were right or not. Long hours, one project at a time, and no real idea where the next one would come from.
Together, we put my system to the test. We built a new site, added a lead magnet, plugged in automation, and launched some well-targeted ads. Fast forward to today? He works just 25 hours a week, has five or six jobs on the go at any given time, and even hired a project manager to handle it all. Game. Changed.

Why I started Novus

That transformation made me realise something big: brilliant tradespeople weren’t lacking skill or ambition. They were just missing a marketing machine that actually worked. So, I built one. That’s how Novus was born.
We’re not some faceless agency—we’re built by someone who’s been on both sides. We understand the graft. The late nights quoting. The endless chasing of leads that go nowhere. And we’ve designed our whole process to fix that.

Built for the trade, backed by tech

Everything we do at Novus is geared around one thing:
  • Helping UK-based construction and trade businesses get the right kind of work—without the overwhelm.
  • From AI-powered CRMs to smart ads and follow-ups that don’t quit.
  • We take care of the grind so our clients can do what they do best.

Let’s get you the work you want

In just 10 minutes, I pull back the curtain and explain exactly what we do in 60 days to get your marketing firing.